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Culinary Tourism Development Based on Marketing Mix Strategy : The Case of Khorasan Razavi Province

Younos Vakil Alroaia; Zahra Zolfaghari; Mohammad Reza Sotoudeh

Volume 8, Issue 2 , December 2019, , Pages 397-419

https://doi.org/10.22099/ijes.2020.33944.1582

Abstract
  Food is considered as an integral part of tourism experience, and culinary tourism is a relatively new concept in the tourism industry. Culinary tourism deals with cookery, cuisines, and food ways of a country, region, or locale as a unique and memorable activity. The present study was aimed to prioritize ...  Read More