Volume 11 (2022)
Volume 10 (2021)
Volume 9 (2020)
Volume 8 (2019)
Volume 7 (2018)
Volume 6 (2017)
Volume 5 (2016)
Volume 4 (2015)
Volume 3 (2014)
Volume 2 (2013)
Volume 1 (2012)
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Developing A Comprehensive Model of Marketing Performance Evaluation at The Branch Level in The Iranian Banking System Using Grounded Theory Approach

Saleh Sedighi Shiraz; Samad Aali; Rasoul Vazifeh; Alireza Bafandeh Zendeh

Volume 11, Issue 1 , March 2022, , Pages 121-144

https://doi.org/10.22099/ijes.2023.43377.1822

Abstract
  Appropriate and rational evaluation is considered as a fundamental issue of today's organizations with multiple branches, especially about banks. In the meantime, utilizing a proper model of marketing performance evaluation at the bank’s branch level will bring consequences such as increasing the ...  Read More