Document Type : Research Paper

Authors

Business Department, Faculty of Entrepreneurship, University of Tehran,Tehran, Iran.

Abstract

The aim of this paper was to investigate the processes of organizational innovation in medical tourism businesses. Specifically, this research aimed to answer: ―What is the process of developing medical tourism businesses in a developing country like Iran?‖ For this purpose, a grounded theory approach was used. In-depth interviews were conducted with fifteen medical tourism entrepreneurs who had experienced the above mentioned process. Analyzing the structure of values and interactions of entrepreneurs with others through their interviews led to the formation of an intermediate theory. The pattern obtained from this study shows that the main category that led to innovations among the studied medical tourism businesses was entrepreneurs’ tendency to create entrepreneurial activities, that is an innovative initiative. Based on our findings, should an innovative entrepreneur be affected by intermediate and environmental conditions, he or she introduces specific strategies to effectively carry out entrepreneurial activities that are discussed in this paper.

Keywords

Article Title [Persian]

فرایند توسعه کسب وکارنوآورانه در حوزه گردشگری پزشکی در ایران

Authors [Persian]

  • طیبه نیک رفتار
  • نازنین فلاحتی

گروه کسب و کار ، دانشکده کار آفرینی، دانشگاه تهران، تهران ، ایران.

Abstract [Persian]

هدف از مقاله حاضر بررسی فرایند نوآوری سازمانی در کسب وکارهای گردشگری پزشکی است. به ویژه هدف این پژوهش پاسخ به این سوال است که فرایند توسعه کسب وکارهای نوآورانه در حوزه گردشگری پزشکی در کشور درحال توسعه ای مانند ایران چیست؟ بدین منظور نظریه برخاسته از داده مورد استفاده قرار گرفت. مصاحبه های عمیقی با پانزده نفر از کارآفرینان گردشگری پزشکی انجام شد که در زمینه نوآوری تجربه داشتند. تحلیل داده ها منجر به شکل گیری نظریه میانی شد. الگو به دست آمده از نتایج تحلیل نشان می دهد که پدیده اصلی که منجر به نوآوری در میان کسب وکارهای مورد مطالعه شد، تمایل کارآفرینان برای فعالیت های کارآفرینی است که یک اقدام نوآورانه است. یافته های پژوهش نشان داد که عوامل واسطه ای و شرایط محیطی باعث می شود کارآفرینان استراتژی های خاصی را انتخاب می کند تا اقدامات کارآفرینانه را به صورت موثر انجام دهد.

Keywords [Persian]

  • کسب وکارهای گردشگری پزشکی
  • نوآوری
  • نظریه برخاسته از داده
  • ایران
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