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Saleh Sedighi Shiraz; Samad Aali; Rasoul Vazifeh; Alireza Bafandeh Zendeh
Abstract
Appropriate and rational evaluation is considered as a fundamental issue of today's organizations with multiple branches, especially about banks. In the meantime, utilizing a proper model of marketing performance evaluation at the bank’s branch level will bring consequences such as increasing the ...
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Appropriate and rational evaluation is considered as a fundamental issue of today's organizations with multiple branches, especially about banks. In the meantime, utilizing a proper model of marketing performance evaluation at the bank’s branch level will bring consequences such as increasing the accountability, services quality improvement, increasing customer satisfaction and loyalty, and finally, the bank profitability. Therefore, the current research was conducted with the aim of designing and explaining a comprehensive model of marketing performance evaluation for the bank branches with the qualitative approach of the grounded theory. Considering the criterion of theoretical saturation, judgmental sampling was used to select 20 people who were interviewed. Based on the findings of the research, the provision of banking services at a certain level of quality by the bank's employees and management affects the marketing performance of the branch over time. Also, the findings showed that factors such as organizational culture, as well as local market conditions and macroeconomic factors, extra-branch rules and regulations, and the severe fluctuation of the local market, manifest themselves in customer relationship management, human capital management, and continuous improvement and finally, the consequence of such management is gaining customer loyalty, creating a successful brand and the bank profitability.
Tayebeh Nikraftar; Nazanin Falahati
Abstract
The aim of this paper was to investigate the processes of organizational innovation in medical tourism businesses. Specifically, this research aimed to answer: ―What is the process of developing medical tourism businesses in a developing country like Iran?‖ For this purpose, a grounded theory approach ...
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The aim of this paper was to investigate the processes of organizational innovation in medical tourism businesses. Specifically, this research aimed to answer: ―What is the process of developing medical tourism businesses in a developing country like Iran?‖ For this purpose, a grounded theory approach was used. In-depth interviews were conducted with fifteen medical tourism entrepreneurs who had experienced the above mentioned process. Analyzing the structure of values and interactions of entrepreneurs with others through their interviews led to the formation of an intermediate theory. The pattern obtained from this study shows that the main category that led to innovations among the studied medical tourism businesses was entrepreneurs’ tendency to create entrepreneurial activities, that is an innovative initiative. Based on our findings, should an innovative entrepreneur be affected by intermediate and environmental conditions, he or she introduces specific strategies to effectively carry out entrepreneurial activities that are discussed in this paper.
Behnam Abdi; Seyyed Hamid Khodadad Hosseini
Abstract
An outstanding feature of the contemporary world is the rapid economic, technological, social, and political changes marked by a high level of uncertainty. For surviving in this complex and constantly changing economy, successful transition to a learning economy is a necessity for developing countries. ...
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An outstanding feature of the contemporary world is the rapid economic, technological, social, and political changes marked by a high level of uncertainty. For surviving in this complex and constantly changing economy, successful transition to a learning economy is a necessity for developing countries. This research was aimed to investigate the factors which played a role in the developing countries’ successful transition to a learning economy. Furthermore, according to evolutionary economics, countries are path-dependent, i.e. the differences in structures and institutions of an economy give each economic system its specific nature that is illustrated in the particular challenges each country face in its transformation to a learning economy. Hence, based on the pieces of evidence from Iran, this inductive, exploratory, and qualitative research, using a grounded theory approach and a follow-up quantitative analysis based on survey data, led to the development of a model that can be used to analyze the success factors which contribute to this transition. The findings showed that in terms of the ‘paradigm model’, transitional thinking as casual condition, ICT, social capital and macro-economic conditions as intervening conditions, policy institution as central category, government, university and industry interactions, learning firms, collaborative learning, improved research and education system, and regional development as strategies were factors that could lead to a learning economy.
