Volume 11 (2022)
Volume 10 (2021)
Volume 9 (2020)
Volume 8 (2019)
Volume 7 (2018)
Volume 6 (2017)
Volume 5 (2016)
Volume 4 (2015)
Volume 3 (2014)
Volume 2 (2013)
Volume 1 (2012)
Developing A Comprehensive Model of Marketing Performance Evaluation at The Branch Level in The Iranian Banking System Using Grounded Theory Approach

Saleh Sedighi Shiraz; Samad Aali; Rasoul Vazifeh; Alireza Bafandeh Zendeh

Volume 11, Issue 1 , March 2022, , Pages 121-144


  Appropriate and rational evaluation is considered as a fundamental issue of today's organizations with multiple branches, especially about banks. In the meantime, utilizing a proper model of marketing performance evaluation at the bank’s branch level will bring consequences such as increasing the ...  Read More

The Process of Developing an Innovative Medical Tourism Business in Iran

Tayebeh Nikraftar; Nazanin Falahati

Volume 8, Issue 2 , December 2019, , Pages 335-348


  The aim of this paper was to investigate the processes of organizational innovation in medical tourism businesses. Specifically, this research aimed to answer: ―What is the process of developing medical tourism businesses in a developing country like Iran?‖ For this purpose, a grounded theory approach ...  Read More

The Success Factors of Developing Countries' Transition to a Learning Economy: Evidences from Iran by a Grounded Theory Approach

Behnam Abdi; Seyyed Hamid Khodadad Hosseini

Volume 8, Issue 1 , March 2019, , Pages 137-161


  An outstanding feature of the contemporary world is the rapid economic, technological, social, and political changes marked by a high level of uncertainty. For surviving in this complex and constantly changing economy, successful transition to a learning economy is a necessity for developing countries. ...  Read More